There is a special category of dresses intended for significant "outings". But it often happens that fashionable outfits bought for a lot of money are worn only once, and then left to "collect dust" in the closet, which is explained by the fleeting nature of fashion and the rarity of special events in our lives. Against this background, dress rental is becoming increasingly relevant - a service that allows you to look luxurious at any social event, while saving the family budget. This is a kind of exchange fund for the best, modern models of outfits, the pros and cons of which will be discussed below.
Features of the service
The service "dresses for rent" appeared in the list of household services for the population quite a long time ago. Initially, its relevance was due to the difficulties for ordinary women to get branded original dresses. Later, the argument for reducing their cost by returning them to the owner came to the fore.
The idea behind the “dress for rent” service is simple and clear: an enterprising person buys a set of outfits of various styles and then provides them for use by other people for 25-30% of their cost. The fee is determined by the length of the rental, the demand for the model, its initial price, size, popularity among customers, the need for reservations and many other factors.
The range of dresses for rent depends on the importance of a particular salon, the characteristics of the locality where it is located, and the potential financial capabilities of its clients. If we divide the offered outfit options into groups by their intended purpose, we will get quite specific model ranges:
- wedding: a formal elegant dress for the bride or her bridesmaid;
- evening: cocktail, ballroom, nude, dance, portrait models;
- designer: vintage, cover up (translucent mini), Fit and Flare dress (with a fitted top and a short flared skirt), surplice dress (with a V-neck and 2/3 sleeves);
- for photo sessions, including couples or in the “family look” style (when mother and daughter are dressed the same);
- graduating adults;
- children's graduation and evening parties.
Renting dresses is an opportunity for hundreds of women to look spectacular at important events, putting on an expensive outfit, the cost of which does not allow them to buy it for long-term use. The advantages of the service are obvious: you can try on clothes, choose the right parameters; evaluate how its cut suits a certain type of figure, and the color - skin tone.
Many salons offer professional correction of certain nuances of the dress, for example, shortening the length, narrowing at the waist or hips, raising the shoulders. All this is done in a "tricky" way, allowing the item to be returned to its previous characteristics.
Against the background of the positive aspects of dress rental, many see a number of inconveniences. Among them:
- overcoming your own disgust to put on something after someone else;
- possible presence of minor defects (if the clothes have been used several times);
- the need for careful use, otherwise there is a high risk of damaging the dress and paying for its repair;
- the presence of a “foreign” smell;
- sometimes there is no possibility to reserve the item you like, and therefore there is concern about whether it will be provided on time.
In addition, many years after the wedding, there will be nothing to show your children and grandchildren as your wedding dress - but these are already emotions.
Terms and Conditions
Even in a small town, it is easy to rent a dress. Salons that offer this service operate under certain conditions: they provide the selected model on deposit, enter into an official agreement, or use both of these options. In the first case, we are talking about an amount equal to the full cost of the dress - it is always stipulated in the terms of the salon, as well as the rental price. Sometimes you may need to provide any personal document. After returning the outfit in proper condition, the amount paid is returned to the client minus the rental cost. Regular customers are often served without a deposit, but this is at the discretion of the management.
The clothing rental agreement, in addition to the passport information of both parties, contains specific points for the delivery and acceptance of the dress. Thus, the obligatory dry cleaning before and after use, the absence of visible mechanical damage, the integrity of decorative ornaments are stipulated. A mandatory point is the period of receipt and return of the selected dress model, as well as the envisaged actions in case of violation of the obligations of the parties.
An important commercial component is additional services:
- selection of accessories;
- modification of parts;
- reservation;
- completing a dress with seasonal “additions”, for example, a coat, scarf, stole.
In this case, the model of a particular accessory can be discussed in advance, made to order or adjusted by the landlord to the client's figure. As for decorations - rhinestones, beads, Swarovski stones, sequins - if the dress is not branded, their quantity and location can be discussed on the spot.
Often, dress rental salons employ professional dressmakers who are ready to add desired additions to the model, for example, transparent inserts, a train, a cape - but all these points should be discussed in advance.
The service of renting dresses for photo shoots has become especially popular lately. In addition to memories of the wedding ceremony, people want to capture happy moments of pregnancy, the first months of the baby's life, romantic courtship, or simply create albums from professional photographs. For such cases, it may be possible to rent several outfits for all participants of the photo shoot, as well as select the necessary accessories and even halls for such events.
Tips for choosing
Often, an outfit that looked great on a mannequin loses its charm on a girl with a thick build or tall stature. It is for such cases that salons that provide dresses for rent offer a selection of models of various styles. A win-win option is to choose not just a fashionable outfit, but one that perfectly suits your figure:
- The A-line silhouette is recommended for girls with wide hips and no perfect abs – the cut of the dress draws attention to the décolleté and shoulders.
- "Godet" (aka "mermaid", "fish", "trampet") has a little secret: it always has a built-in corset that tightens the waist and turns any figure into a "wine glass". Ladies with a dense constitution or with a not quite ideal figure can safely wear this outfit.
- The Empire style (with a high waist and deep neckline), which came to us from the famous Josephine, will make the image gentle, vulnerable, sophisticated and feminine.
- A wrap dress makes the figure look slimmer – the folds flow softly downwards, making the silhouette taller and thinner.
You can also choose from styles with a bodice on one strap or without it, straps in the form of a loop around the neck, a balloon dress or a "sheath" dress, which is currently in fashion. Any of the listed options can correct the figure, refresh the skin and face color, and give the appearance a special stylish sophistication.
Having chosen a specific model, before renting a dress, it would be a good idea to evaluate the following points:
- Is it possible to customize it in the salon, how much will it cost?
- terms of the contract (what is the minimum and maximum rental period, price, presence of force majeure circumstances and tactics when they arise);
- what is meant by the words “damage to goods”, is the possibility of minor repairs stipulated, and at what cost.
You should carefully inspect the selected dress for small holes, torn seams, frayed edges, stains, loose decorations, a stuck zipper, and other defects. Then, enter the defects you find into the receipt so that you don’t end up being guilty of these damages.
A popular way to attract customers' attention today, including to dress rental services, is through social media accounts. The outfits offered for rent are photographed on women with ideal figures and look impeccable. Dress options for photo shoots for rent are displayed in the halls of famous photographers, which provide ideal lighting and a favorable environment. Whether this outfit will be just as seductive on an ordinary figure, no one can say for sure. The probability percentage is 50 to 50. To be sure, you should still try it on before signing a rental agreement, even if the conditions are so favorable that they suit all parameters.
Another important criterion for choosing a salon is the availability of a modern assortment. "Last year's" models with irrelevant designs, flashy colors, gaudy decor, despite the low price, will not bring satisfaction from the created image.
The issue of accessories is also relevant. Experienced managers know: to attract a client, you need to offer him not just a designer dress for rent, but almost completely create an image. To do this, you will need to complement the suit with those noticeable (or unnoticeable) details that will give it a twist, correctly place accents. So, with the help of false details under the dress, you can slightly increase the chest or hips, transparent straps can open the impeccable décolleté area. And elegant shoes or a handbag offered in time will complete the formation of the ideal image. In addition to the financial benefit to the salon, such work will bring satisfaction to the girl who rents the dress, which means she will share her impressions with other potential clients.
Outfit rental is a modern, profitable way to quickly and inexpensively create the desired image for any special occasion or themed photo shoot. The main thing when ordering such a service is to resort to the help of professionals with an impeccable reputation.
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