If we try to give the most capacious definition of a brand, then this concept includes everything that is formed in the consumer's mind about a product or service, company, person or event. Most often, associations with the most famous companies and their products come to mind. It is not easy to navigate the endless amount of information called "clothing brands". However, knowledge of top brands will help you stay on trend, forming your own style.
What is a brand?
A brand is a common name for a specific set of goods and services produced by a specific company, recognized by consumers.
The beginning of the history of brand creation is considered to be the sixties of the XIX century. The honorary title of the very first of them is borne by the trade mark of English beer "Bass" with a red triangle. Over time, trade marks began to multiply in geometric progression. Let's remember the very first and most famous of them. In 1873, "Colgate" appeared, in 1887 the world-famous trade mark "Coca-Cola" was registered on the market, in 1890 "Nestle" declared its existence.
As for the very first clothing brands, it is difficult to single out a single bright pioneer brand. For example, the American company Levi's, the founder of the entire jeans industry, was founded in 1853. However, it received a patent for the production of pants with rivets only in 1873.
Top best in categories
Aristocratic classics
Elegance and simplicity at the same time, impeccable quality of cut, materials, perfect fit on the figure, purity of shades - this is how you can characterize the clothes produced by top brands that head the authoritative list in this category. Classic style is always in fashion. Both among the legends of the past - Coco Chanel, Jackie Kennedy, Audrey Hepburn, and among the celebrities of our time - Angelina Jolie, Victoria Beckham, Monica Bellucci - there are plenty of adherents of this trend.
Perhaps the most famous brand in the classic direction is the fashion house "Chanel". The little black dress and jacket with the same name firmly occupy the top lines in the must have list of the wardrobe of absolutely all stylish women around the world. Coco Chanel is the only clothing designer that Time magazine included in the rating of the most influential people in the world. Tweed suits are the hallmark of the collections of the world-famous brand to this day.
French clothing brands that top the list of the most famous in the world are also Balenciaga and Dior. Looking at the freedom in the combination of colors and the free cut of the latest collections, it is difficult to classify such clothes as a strict style. However, classics are not only a business direction. Nobility, elegance, as well as the integrity of the image, reflecting the essence of a person - all this can be found in individual outfits of the above-mentioned French brands.
Slightly less popular, but more sophisticated stylish world clothing brands are Austin Reed and Caterina Leman. British ladies spend meetings and important business events in suits from these design houses. Here, it is also worth noting the brand of high-quality, at the same time luxurious and even chic business clothes - Elie Saab.
One of the most famous men's luxury clothing brands is Ermenegildo Zegna. The brand was founded in the early 20th century in Italy. It is still a family brand. It produces classic suits and shirts of good quality, both fitted youth styles and more traditional cuts. In Italy, they now mainly produce scarves and ties. The main clothing is made in Turkey, Eastern Europe, and China.
The Neapolitan brand Kiton is no less famous and loved by the stronger sex. This is luxury clothing. Just like the above-mentioned brand, many elements are made by hand. It should be understood that the prices in both cases are noticeably inflated due to the promotion of the brands.
Youth
It is the youth who closely follow fashion trends. The global clothing industry creates new brands for this category of consumers. Perhaps the best fashion brands of clothing for 14-35 year olds are:
- Burberry is one of the most popular cult brands, leading the British and world rankings. Gabardine items, trench coats in beige-black-red check are the most recognizable inventions of Thomas Burberry, recognized all over the world. The brand supplies the market with luxurious fashionable clothes for young people, has a great influence on the creation of trends in elite society;
- Lacoste — Everyone knows the polo shirt with short sleeves on an elastic band, a small collar, two buttons and a crocodile logo. Meanwhile, Lacoste is not only a sports fashion brand, but also casual wear. The brand also creates ultra-fashionable youth collections that are popular all over the world;
- Ben Sherman — streetwear brands are represented by the British brand Ben Sherman. Buttons on the collar and signature loops on the back of shirts — such characteristic “hooligan” techniques are still used by its follower-manufacturers. Youth subcultures recognize this brand at all times;
- Stone Island — this men's clothing brand is synonymous with street style. The brand borrows new technologies from the construction, aviation, and IT industries. The innovative Italian brand has been delighting its fans for 35 years;
- Marc O`Polo is also a men's clothing brand. The distinctive features of the label are the active use of natural fabrics, excellent quality from Scandinavian countries and laconic cut. Bright colors in the collections attract both young people and older men. Swedish brands are in demand today and even set the tone for European and American street fashion;
- Lambretta — having gained great popularity among young people thanks to the production of scooters and fashionable shoes, at the end of the 20th century the brand also began to produce street style clothing. The currently popular mix of styles is realized here in the intricacy of classics, sports and the most current fashion trends. The absence of frames, the desire for freedom, energy are the characteristic features of the Italian label.
Evening
World-famous international brands of evening fashion make women's hearts flutter. Every woman dreams of going out in a designer dress, looking at pictures and photos in a fashion magazine. The classification of brands of the best evening wear includes mainly European names.
The top brands of clothing for going out in the evening are headed by the extravagant, shocking and at the same time sophisticated brand Dolce&Gabbana.
Unique patterns on dresses, unusual textures, hand embroidery, knitted decoration, use of rare fabrics are typical for dresses of this fashion house. Evening dresses Dolce&Gabbana are chosen by women who prefer chic and luxury.
More romantic individuals are more likely to choose the Chanel brand. The brand, popular all over the world, strives to emphasize fragility and femininity. The dresses of this brand are light and airy.
And it would not be an exaggeration to contrast all the world's brands in the evening fashion category with the Christian Dior brand. After all, what else can you call that classic that will always remain relevant? Unique styles, elegance and extraordinary details, characteristic only of this brand, elevate this French clothing brand to a pedestal.
Wedding
Whatever wedding you are planning – lavish or modest, the bride's dress always attracts attention and must be luxurious. We present to your attention the top best brands of clothing for a wedding. Trade marks are considered only from the point of view of the dresses they produce. Of course, men's wedding suits differ from business or simply elegant ones and have their own characteristics, but the appearance and clothing of the bride are always a priority:
- Vera Wang — a brand named after its creator, an American fashion designer, successfully combines classic style with ultra-modern trends. Vera Wang sets the direction for wedding fashion, striking with outlandish colors, using non-standard silhouettes and interesting details. Hollywood divas willingly opt for this brand, considering an outfit for their personal celebration;
- Monique Lhuillier - Filipino fashion designer released her first collection in 1996. Since then, the brand has been unconditionally recognized as one of the best among wedding clothing brands. The list of stars who have become clients of Monique Lhuillier includes Jennifer Lopez, Gwyneth Paltrow, Kristen Stewart and many others;
- Carolina Herrera — there is always something old-fashioned in the dresses of this famous designer. In the new 2018 collection, the bride's outfit combines a classic cut, lace trim and incredible romance. Some dresses have pockets;
- Jenny Packham is a popular English brand. The designer's collections occupy leading positions in ratings around the world. A wedding dress from this brand makes a woman a queen. The brand has caught the eye of Cameron Diaz, Angelina Jolie, Adele Adkins and other stars;
- Pronovias — this brand stands out among Spanish clothing brands. Truly luxurious and at the same time delicate wedding dresses look very romantic. Designers use expensive fabrics, lots of lace and exquisite decorative details. The Spanish brand is extremely popular all over the world.
Sport
Movement is life, no matter how trite it may sound, and what we wear when we exercise creates the necessary mood and helps us achieve our goals. Let's take a look at the best sportswear brands:
- Nike — the brand was created by an athlete for athletes and has been inspiring people to work on themselves for 64 years. The trademark sign — a flourish — represents the flap of the wing of the goddess of victory, Nike, and perhaps the most famous slogan in the world, “Just Do It,” leaves no room for doubt. The brand is a leader among sportswear and accessories brands;
- Adidas is a sports brand from Germany – also incredibly popular all over the world. Many sports have a logo with three stripes. The clothes are sold literally all over the world. Due to the crisis, there was a risk that this brand would be called nothing other than the former for Russia – the company closed dozens of stores everywhere. But it turned out that the situation is not so dire, and now even new stores of the famous brand are opening in the country;
- Reebok — the brand constantly uses innovative approaches. It produces premium sportswear. The best specialists in this field are guided by the well-thought-out marketing campaign of this brand;
- Puma is one of the most famous clothing brands. The brand specializes in sports: running, football, golf, sailing and motor sports. The company's products are distributed in 120 countries;
- Fila is a fashionable and very popular youth brand. The brand was born in Italy, but belongs to South Korea. Anyone who plays basketball, football, golf or mountaineering should be familiar with this brand;
- QuickSilver — this Australian brand cannot be called the most popular clothing brand, but Russian consumers, especially young people, are familiar with this trademark. The men's sports brand produces clothing for snowboarders and surfers. The sports style mixed with street eclecticism makes the brand especially attractive.
Everyday
We all need this category of things every day. Let's consider famous clothing brands, comparing them in pairs in the most popular directions in some countries. So, everyone knows that in Canada, winter clothing brands are a priority for many, and, for example, clothing from Poland is represented by inexpensive but high-quality casual items, while domestic brands strive to imitate the most popular European labels and then.
Canadian
| Brand name | Canada Goose | Oh, oh ... |
| What kind of clothes does it produce? | for the cold season | |
| What is he famous for? | Durable, functional fashionable parkas, jackets and down jackets with a temperature range from +5 to -300 degrees | Rapidly conquering the market, producing jackets with natural down, using modern trends in the manufacture of clothing for the cold season |
| Year of foundation | 1957 | 2014 |
Spanish
| Brand name | Massimo Dutti | Mango |
| What kind of clothes does it produce? | casual and elegant | |
| What is he famous for? | Classic, elegant, mostly conservative, but comfortable clothes for every day | Casual but elegant clothing, with sophisticated cuts, lots of detail and the shine typical of clothes made in Spain |
| Year of foundation | 1985 | 1984 |
Russian
| Brand name | Befree | Savage |
| What kind of clothes does it produce? | everyday and youth | |
| What is he famous for? | Eccentric clothes for young people, but there are also classic styles. There are often sales with discounts of up to 70% - if you are lucky, you can buy very interesting things | Everyday wear and classic sportswear. The brand updates its collections 4 times a year |
| Year of foundation | 2000 | 1993 |
Polish
| Brand name | Reserved | Diversity |
| What kind of clothes does it produce? | for every day and youth | |
| What is he famous for? | Unique and quickly updated diverse collections, a wide network of stores around the world; young talented designers work on creating clothes; is rather a budget brand - clothes can be purchased by the middle class | Comfortable, stylish Polish clothing allows you to express your individuality; young people are the main buyers |
| Year of foundation | 2000 | 1993 |
Czech clothing brands are not worth paying close attention to. It must be admitted that, for example, local car brands are much more famous worldwide.
But branded clothing from China is already making a louder statement. Such brands as Li Ning – sportswear that can be worn every day, Me&City – unusual things for those who want to stand out, Bosideng – fur coats and down jackets of good quality – are quite well known outside the country. However, branded clothing from China is still associated with counterfeits of world brands and it is still difficult to call it the best.
But the most fashionable Scandinavian brands of casual clothing deserve all the praise. Many of them have earned the love of consumers due to their originality. Norwegian, Danish and Swedish brands are created for real fashionistas. Let's consider the top most popular of them:
- Acne Studios is one of the Swedish clothing brands known outside the country, using simple cuts and natural, high-quality fabrics. Minimalism and integrity of the image are characteristic. The creators of the label strive to ensure that their customers can emphasize their individuality. Denim, chinos and unisex style are characteristic features of the brand;
- FWSS is a Norwegian brand of women's clothing. Elegant, unusually shaped and at the same time practical sets allow you to create a modern wardrobe for a metropolis resident. Graphite, black, blue colors, an emphasis on shapes and original textures make the brand recognizable. The brand is especially highlighted by politicians, journalists and media personalities.
Also known is the modern women's brand Vila of Danish origin. It creates clothes rather for active creative natures. But the brand also produces the classic Basic line. Good quality, original design, low prices and attention to ecology distinguish this brand from others.
Underwear
In the modern world of unisex trends, sometimes it is precisely the right lingerie that can make a woman a woman. That is why there are so many brands that produce bras, panties, tunics and other absolutely necessary items for the fair sex. The best of the famous brands of lingerie are the following:
- Carine Gilson — the hallmark of this brand is hand-made production – a silk and muslin bra is made in 6 hours, while a kimono can take as much as 15 hours. The lingerie is usually presented in pastel shades, but you can also find black and silver, gold and pure black models;
- La Perla - in Italy, lace is especially valued. And this brand has elevated it to a cult. The embodiment of sophistication, sensuality, combined with fashion trends make a woman wearing such underwear feel at the height of bliss;
- Cadolle — the French brand is famous for bringing the corset back from oblivion. Together with innovative materials, this item of women's clothing brought the brand enormous popularity. And today, not only a French woman can boast of having this lace treasure;
- Agent Provocateur is an English brand for special occasions. Not always comfortable, but extremely seductive, such underwear is a welcome gift for a woman of any age. The brand encourages ladies to feel confident and experiment;
Men are usually not as picky when choosing underwear as women. Of course, there are those who value comfort and do not spare money to buy high-quality underwear of the coolest brands. After all, the latter largely determines how a date will go, and how you feel in general.
Among the market leaders in this category, the Emporio Armani brand should definitely be singled out as a symbol of male attractiveness. Great attention paid to the design and composition of the fabric makes the owner of such boxers, briefs, trunks or thongs a sexual king. Comfortable fit and necessary support - the brand takes care of everything a man needs from underwear.
Hugo Boss is a famous brand that produces, among other things, underwear made from cotton mixed with elastane with an amazing fit.
The Diesel brand should definitely be added to the top three men's underwear. Pleasant and breathable fabric and bright colors of underpants, sewn-in inserts - the brand does everything so that their owner does not feel sad and shows his best qualities as often as possible.
In Russia, of course, they love the above-mentioned brands of men's underwear, but at the same time they trust brands in a more modest price category, such as Impetus from Portugal and the American Calvin Klein. Portuguese brands are not very attractive to the domestic consumer, but as for underwear, they are quite loyal to it in our country. Beachwear of this brand is also in demand in Russia.
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