In the 21st century, a healthy lifestyle is becoming increasingly popular among residents of large cities and small towns. More and more people regularly visit gyms, run in the mornings and eat a balanced diet. Representatives of the weaker and stronger sex choose certain brands of sportswear for comfort during exercise. The stores offer a wide range of products that can satisfy the most demanding customers. Well-known brands offer quality products with different designs and sizes.
Most popular brands
Among the wide variety of sportswear brands, there are those that have managed to gain popularity all over the world. The most popular sports brands are:
- Nike;
- Asics;
- Adidas;
- Puma;
- Reebok;
- New Balance;
- Deha;
- Roxy.
Nike
The American sportswear brand appeared in 1964. The organizer was a student at the University of Oregon and his coach. They invested $1,000 in the business, after which the first 300 pairs of sneakers appeared. The product of independent production - sneakers with a waffle sole, appeared seven years later. A distinctive feature of sports shoes was the waffle sole. Today, more than 90% of basketball shoes are the work of the Nike brand, and the total number of employees exceeds 44,000 people. The wife of one of the co-founders of the company took part in the development of an individual style and became the ideological inspirer. It is one of the largest companies among sportswear brands, which can be easily found in different parts of the world. Sportswear manufacturers have developed their own slogan: "Every person with a body is an athlete."
Asics
Since 1949, the history of one of the best sportswear brands began. A resident of Japan, Kihachiro Onitsuka, wanted to raise the spirit of youth after the war, and the solution was to create a company for the production of sportswear. Today, Asics is one of the five most popular and largest companies producing sportswear on the world market. The number of employees of the company exceeds 5,600 people.
Adidas
The top sportswear brands are headed by Adidas. The oldest company appeared in 1920. It owes its foundation to Adolf Dassler, a German entrepreneur who created his own shoe manufacturing business. The history of the famous company began in a small workshop, where a family of five worked. Initially, the company produced only bedroom slippers. A breakthrough was made in 1925, when the famous boots with metal spikes appeared.
Today the company has acquired a number of sports brands and occupies the first place in the sportswear market.
The brand has gained popularity worldwide thanks to its specialized tennis and football shoes. The success of athletes who have shown themselves in competitions wearing Adidas gear has ensured the brand's worldwide fame.
Puma
One of Adidas' main competitors is the German company Puma. It appeared in 1948 due to a break in relations between the two Dassler brothers. Rudolf organized his own brand, producing sports equipment. A distinctive feature of the policy was not a concentration on a specific sport, but a constant expansion of the scope of activities. In the field of football, the company, although inferior to Adidas in scope, is not inferior in the number of star-bearing owners of boots. In 1970, an important event for the company took place - the famous football star Pele noted the brand's boots. He wore Puma sports shoes at the Mexican championship and scored four winning goals in them.
Today, 9.3 thousand people work on the creation of branded products. Famous brands Nike and Adidas occupy first place in the market, the third place belongs to the company Puma. The brand pays great attention to modern technologies, constantly improves, creating a product that reduces the load on athletes.
Reebok
The founder of the brand is the Englishman Joseph William Foster, the first name of the company was "J. 'W. Foster & Co". The profession of a shoemaker and running as a hobby served as an incentive for the production of the first pair of boots. In 1895, the first sports shoes with spikes were released. The manufacturer strived to provide an individual approach to each customer. Each customer sent the foot contour to the workshop, which helped achieve maximum comfort for each athlete. The company gradually expanded, producing products for boxing, hockey, and tennis.
Over time, the brand became a family business, the founder's sons assigned the company the modern name Reebok. Since 1988, the company began to produce sports accessories and clothing. In 2006, Adidas absorbed the brand, the cooperation turned out to be beneficial for both parties. Today, the company continues to develop, shoe production is carried out in 15 countries around the world.
New Balance
One of the largest international companies appeared in 1906. The founder of the brand was John Riley. The English emigrant started work with the production of insoles to improve the quality of shoes. The design, created with the anatomical consideration of the human foot, allowed to increase stability and achieve maximum comfort of sports shoes. The cost of the products was high, for one pair of insoles of the brand you could buy shoes of almost any company. The price did not reduce the demand for the product.
In 1938, the first large order for the production of a batch of running shoes was received. The brand developed quickly and soon became known beyond the city. Representatives of various professions, whose work was associated with constant stress on the feet, sought to purchase the product.
The basis of production is not the quantity of products, but quality. This principle is also followed by the modern management of the international American brand New Balance.
Deha
The Italian brand was founded by ballerina Nadia Necchi and her husband, designer Enrico Baroni. The sports brand was initially aimed at dancers. The company's philosophy positioned clothing as an extension of the body.
The basis for creating the goods is only modern, environmentally friendly materials: cotton, silk, linen, bemberg. The durability and softness of the product is given by processing with special emulsions. The things of this company are distinguished by durability, strength and convenience. The concept of the brand is freedom of movement.
Today, the Deha brand has expanded its production and produces goods for sports and everyday wear. In 2016, the Wright's 2K Standard collection appeared, which became the standard of fashion and comfort for denim products around the world. The designers' ideas allowed the brand to reach an international level. The practicality and convenience of clothing do not exclude the use of original decorative elements, patterns and the combination of original weaves. The company became an innovator in fashion and the founder of the sporty chic style.
Roxy
The Australian brand for the production of women's sportswear appeared in 1990. The organizers were Bob and Danny Kwokov. On their initiative, the first women's surf shorts appeared. The success of the product was not long in coming, a year later a new collection of denim and snowboarding clothes appeared. In 1994, the women's surfing team, dressed exclusively in Roxy clothes, became a living confirmation of the company's success. The world champion in wave riding, Lisa Anderson, acted as the representative of the brand. With the advent of success, the company began to expand. The first accessories appeared - glasses for snowboarders, watches, sports shoes, lines of children's clothing, jewelry and perfumes. Today the brand is one of the top companies producing women's sportswear. The brand cooperates with many international companies. In 2014, together with Sony, smart bracelets SmartBand Roxy appeared. Owners of a high-tech product can receive data on messages and calls, being at a distance from the smartphone.
How to distinguish an original from a fake
Branded sportswear has always been desirable for scammers. The following tips will help you choose original products:
- buy sports equipment only in specialized, branded stores;
- Before purchasing a product, you should read and carefully study the information about it on the manufacturer’s official website;
- a branded product is distinguished by its high cost;
- all seams must be even, the color and quality of the threads must be the same everywhere;
- high-quality leather is soft, uniform in color, smooth;
- the product is sold in branded packaging;
- A branded label is required;
- high quality materials, matte sole indicate the use of complex composite material and serve as confirmation of the original product;
- Glued shoes have a clean front side, no drips or smudges.
You should buy the product only on the official website of the brand. Be careful when making a purchase, choose only high-quality goods.
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