Fashion trends never cease to amaze and delight ordinary people. Often, things become especially popular because of their unusualness. For example, not long ago the "Style" sweater with the same inscription on the collar thundered. The product is extremely laconic, discreet, practical. Despite this, a thing with a similar inscription is regularly found on stars and their children.
History of the trend
Fashionable inscriptions in Cyrillic became popular back in 2015. Gosha Rubchinskiy is recognized as the trendsetter of this trend, and it was after him that foreign brands adopted the idea. Clothes with the famous inscription "style" are the work of Heron Preston. The fashion designer has always been interested in Russian culture. The idea for this design came to him three years ago, when a photographer from Britain invited Preston to take part in an exhibition dedicated to hip-hop of the 90s. It was necessary to come up with a sketch of promotional T-shirts for this event.
Love for Russian culture, language and logomania influenced the final product. The inscription "style" appeared on the neck of turtlenecks, T-shirts and other outerwear from this designer. Now this unnoticeable, unobtrusive logo is placed on the collar, cuffs, which attracts fashionistas all over the planet.
In his interview, Heron Preston admitted that it was the style that fascinated him in Russian culture, so he used this Cyrillic word as a logo. Since the designer did not trust the translator on the Internet, he had to turn to a friend from Russia. This is how the world-famous logo appeared.
Reasons for popularity
Heron Preston worked as a designer for Nike and Yeezy. His clothes are mostly created in an avant-garde urban style. He became widely known after releasing a capsule collection with images of Vladimir Putin. However, he gained the greatest popularity at the time of the spread of fashion for the Cyrillic alphabet. Preston timely got into the wave of general fascination with the trend, which foreign designers called Post Soviet Fashion.
Preston's designs have been seen on the children of Kanye West, Bella Hadid and many other celebrities.
Denis Simachev and Gosha Rubchinskiy were the first to introduce the fashion for inscriptions in Russian. And only after them, famous designers from America and Europe used this idea. For foreign fashion gurus, “USSR fashion” is just words in a language incomprehensible to most. Like everything original, unusual, even somewhat exotic, the trend quickly spread to the masses.
Preston's ideas are always popular because the designer skillfully uses names that are recognized all over the world.
Today, the word "style" is Heron Preston's personal logo. It is placed on sweatshirts, T-shirts, turtlenecks, etc. Each fan of the designer fills this fashionable inscription with their own content and meaning. Some believe that it is a symbol of youth and freedom, others perceive it as a longing for a bygone era, and others pay tribute to the fashion trend.
Features of the inscription
The cost of Preston clothes does not allow everyone to wear his brand without exception. However, there are alternative solutions. Many other companies began to produce products with Cyrillic inscriptions. There are brands that are truly budget and affordable, among them:
- H&M;
- Zara;
- Kappa;
- Adidas.
Among such models there are products with inscriptions on the collar, cuffs, chest, sleeves, back. In addition, there is the possibility of printing a word on a custom-made sweater. Do not forget about making such a thing yourself. Anyone can:
- embroider a word with threads, sequins, beads, ribbon and other methods;
- write a word with paint on fabric;
- make an inscription using transfer paper;
- paint with acrylic paints on fabric or use a simple marker.
It is important to remember that such inscriptions require careful handling of clothing, otherwise the image may become deformed and become unusable.
What sweaters are suitable?
Sweaters with the inscription "style" have design nuances:
- they are produced mainly in dark shades;
- these are sporty style models;
- the products do not have any decorative elements;
- the style is as laconic as possible.
However, it should be noted that such items of clothing are useful not only for athletes. The sweater is suitable for a walk, a gym, a run or a party with friends. There are such models of products that are decorated with the famous inscription "style":
- long sleeves (they resemble T-shirts with long sleeves);
- Olympic jackets (warm sports jackets with zippers);
- sweatshirts (loose insulated sweatshirts);
- hoodies (sweatshirts with a hood) with a zipper.
Classic sportswear with the inscription "style" has already earned almost universal recognition. Of course, most fans of this design choose such models because of their authorship.
The "Style" sweater has many advantages: it is warm and light, comfortable to wear, and can be combined with sportswear and jeans.
Many people believe that products with an inscription help them demonstrate their position and create an individual image. Often people choose these models because they feel harmonious in them. It is difficult to say for sure what exactly the designer wanted to express with this technique. However, given the fact that the clothes found a lot of fans in the shortest possible time, it can be said that the idea was a success.
What to wear with
You can combine sweaters with the inscription "style" with a wide variety of clothes, they are extremely versatile. They are worn with loose-fitting trousers, leggings, tights, jeans. Sneakers, shoes, boots will suit this model of footwear. Bags-bags, backpacks, belt bags are chosen as accessories.
You shouldn't include the "Style" sweater in a classic romantic look, but it is acceptable to combine it with a floor-length skirt and rough boots. It should be understood that curls, bright lip gloss and other attributes will be inappropriate in such a "look".
Thanks to the laconic design and monochromatic color, such products can be successfully combined with bright things. For example, a black turtleneck with an inscription on the collar goes well with red sports-style trousers. Sneakers in the same color, a backpack and a watch will help to complete the look.
If you want to add a touch of romance to your look, a fluffy chiffon skirt will do. It can be complemented by a laconic sweatshirt "style". A belt bag and white sneakers will complete the look. Accessories are acceptable in this set: silver earrings and a ring for them. You can use original, unusual jewelry. It is important that the products are laconic and match the style.
It is even easier to combine a sweater with a cult inscription with jeans. Perhaps this is the most harmonious option. Two things seem to be made for each other. The ensemble is complemented by sneakers, trainers or boots, and a black leather backpack is chosen as an accessory.
A white long sleeve with the inscription "style" can be successfully combined with dark skinny pants. A black biker jacket or denim jacket will help complete the look. A sports-style bag and loafers will be suitable accessories.
A sweatshirt with the inscription “style” will fit best into a sporty look, as well as into a street or casual wardrobe. At the same time, it can complement even a romantic evening option. This is an interesting and unusual thing, which is not without reason at the peak of fashion trends for more than one season. Many people choose clothes with an inscription to express their social position, but most prefer original models due to their versatility and the ability to combine with different things and styles.
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