For most lovers of exquisite style, clothes from Italy, as well as the country itself, are associated with something beautiful and magical. Fashion from Italy is the standard of taste throughout the world, because this country has given us magnificent works of art with exquisite accessories. Perhaps, there is no person who has not heard of the fashion houses of Italy. Therefore, the features of the Italian style of clothing are in the focus of our attention.
Peculiarities
What distinguishes Italian fashion from others:
- minimalism, laconicism of images. For example, a real Italian suit assumes simplicity and functionality of its components, execution is restrained. And love for complementing with decor and stylish accessories creates the right image for any outing;
- simplicity in the cut line together with uncomplicated forms of basic things. For women, the Italian style in clothing is a real find, regardless of the features of age and figure. Italian women themselves adhere to laconic options in the wardrobe, capable of hiding the imperfections of the figure and highlighting its advantages;
- Moderation of color scheme. The described style belongs to conservative fashion trends. The lion's share of images are born as a result of a combination of classic black color with pastel tones;
- special softness of fabric structures. High-quality materials with a very small addition of synthetics contribute to the emergence of elegance in the styles of Italian clothing. Italy dictates fashion for things made of natural fabrics, and their unobtrusive crumpling is evidence of environmental friendliness;
- functionality and practicality. Every component of the Italian image is thought out to the smallest detail, because the motto of Italian fashion is that style cannot be accidental. Each detail has a special purpose. Whatever is included in the set - beads, buttons, zippers or buttons - any Italian clothing accessories carry a certain message, and do not just decorate;
- pronounced characteristics of business and festive wardrobe. As for the choice on weekdays, its main features are related to the convenience of shoes with a small heel and a limitation in accessories. To create an unforgettable image for the evening, the presence of a neckline or a deep neckline of a dress or blouse, special jewelry is assumed. However, the main thing is to observe the measure;
- Femininity is another important characteristic of Italian women's clothing. In addition to highlighting the advantages of the figure, any Italian designer adds a touch of seductiveness to the clothes;
- Men's Italian fashion is characterized by emphasized elegance and originality. An Italian cannot allow a tasteless or ridiculous appearance. Italian cut, including men's clothing, is a guarantee of an impeccable fit, straight posture, and a slender, toned figure.
Popular brands
The whole world follows fashionable famous clothing brands born in Italy. Let's briefly dwell on those that are especially "on everyone's lips":
- Gucci is an Italian brand that originated in the 1920s in Florence thanks to Guccio Gucci. This fashion house produces Italian children's clothing, clothing for adults, perfumes and cosmetics. Gucci in recent years is one of the most successful brands on the planet. And 7 years ago, on the brand's ninetieth anniversary, a museum of the brand "Gucci Museo" was opened near the central square of Florence;
- Armani - known as a manufacturer of women's clothing, this fashionable Italian brand was founded just over 40 years ago in Milan. Giorgio Armani's clothes are grace, femininity and chic, and in addition to clothing, this Italian brand offers new designs, sweets, flowers, and also goods for children;
- Valentino - this Italian brand appeared on the main street of Roman boutiques just over 60 years ago. The brand, which became famous later, is intended for the rich and famous, and was designated in 1968 as the "king of fashion". The branches of the brand called "Garavani" and "Roma" are already expanding their client list thanks to their affordable prices. And the "Red Valentino" option is especially suitable for young people, allowing them to create a decent, economical wardrobe;
- Missoni - this brand, known since Soviet times, appeared thanks to the Missoni family in 1953. At first, this Italian brand specialized in the production of knitted items, then in dresses made of thin fabrics, under which sometimes there was no bra. The author explained this by the lack of harmony with the product itself. This innovation made Missoni scandalously famous. And a little later, he won the main prize at a fashionable swimsuit competition. Now the brand sells haute couture clothing, fashionable jewelry, home knitwear;
- Cavalli is an extravagant brand created in 1970 in Florence. It is famous for its patchwork clothing, as well as jewelry, glasses, underwear, and swimwear.
There are brands from Italy that are popular among middle-income families and young people. Let's focus on the most well-known ones - Borbonese, Benetton and Piazza Italia:
- Borbonese - the brand is recognizable for its elegant pieces with distinctive accessories, such as the bird's eye pattern in black and brown shades, as well as for its fashionable leather goods, shoes and bags. Moreover, the prices for the mentioned products are quite reasonable;
- Benetton - the brand was created by the Benetton brothers in 1965 in Ponzano Veneto. "United Colors of Benetton" has its own stylists, organizes shows, and stores, where there are clothes for girls and boys, men and women, all kinds of accessories, are represented all over the world in the amount of more than 5 thousand stores with an annual income of more than one and a half billion euros;
- Piazza Italia — the brand has already gained popularity in a relatively short period of existence. The items are made from natural materials, they take into account all the new trends, and the prices are democratic. The brand was founded 25 years ago, and today it has more than two hundred stores in the world with an annual turnover of 400 million dollars. Piazza Italia has been operating under the "franchising" system for 11 years.
Italian clothing brands enjoy great success worldwide, delighting every category of fashionista with their variations.
Types of commonly used fabrics
The most popular material in the spirit of Italy are soft fabrics. They are what give Italian clothing comfort, convenience with the necessary emphasis on the advantages of the figure. Italian fabrics are an example of impeccable reputation and the highest quality. This is facilitated by centuries-old traditions with optimal modern achievements in the textile industry.
The quality of Italian fabrics is determined by many factors:
- average diameter, fiber length;
- the way the threads are separated, how the fabric is woven;
- methods of applying finishing.
The main sign of a cheap suit is the use of polyester or a mixture with wool. It does not hold its shape and wears out quickly. Therefore, the best choice for an Italian suit is thin wool.
Also frequently used fabrics can be called some exclusive options. In addition to the above-mentioned fine wool, Italian manufacturers offer breathable and waterproof wool. And in addition to the popular cashmere, a special material has been created, softer, using the wool of the vicuña - an animal from the camel family, living only in Peru.
Despite the fact that natural fabrics predominate in Italian products, progressive combinations of fibers are also created, which should lead to the appearance of fabrics of the future. The main goal of manufacturers is to obtain comfortable materials for everyday use.
The following advantages of fabrics from Italy are noted:
- light in weight;
- a large selection of colors and patterns;
- variety of textures;
- durability;
- easy care.
Italy and its excellent fabrics are capable of embodying a variety of design fantasies and creating something “magical”.
Rules for creating an image
Looking at the women of sunny Italy, you want to look the same – elegant, feminine, a little careless. And this is possible, following the following recommendations:
- absence of parkas and sweatshirts, presence of light layering. In cold weather, a light jacket or trench coat is worn over a blouse, cardigan or jumper;
- use of glasses. They involve large frames, variations in colors and shapes, and most importantly, appropriateness to the outfit;
- In addition to classic blue jeans, Italian women adore this type of trousers in other tones, including models with prints;
- the style of the shoes can be at personal discretion, but the material must be classic - suede and leather;
- for the autumn-spring season, scarves and shawls are relevant for combining with various looks. Italians especially like silk models with variations of the same prints;
- accessories are a must, and they can be inexpensive. It is important to wear everyday decor and chic jewelry equally well. You can experiment with heavy, original jewelry in combination with fashionable Italian clothes.
If you are afraid of going overboard with accessories, it is best to stick to one option. And it does not matter whether it is a bracelet or a necklace, large earrings or a fashionable massive chain around the neck.
A laconic and minimalist sound, a restrained color scheme, a special choice of accessories, clear and simple lines in the cut, and rare use of layering are among the basic features of the Italian fashion style of clothing. This is its main difference from other trends. And the use of expensive natural fabrics based on impeccable patterns will not leave the resulting Italian image without attention.
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