European clothing is known to all fashion lovers. Every year, both popular and little-known clothing and footwear brands present new collections that amaze with a large selection, bold ideas, and fashionable novelties. In Russia, clothing from Europe is sold in almost all shopping centers, but many people prefer to go to Europe themselves for shopping during the discount season.
Main advantages and disadvantages
Clothes brought from Europe take up a large part of every woman's wardrobe. Men and children also often dress in clothes from European brands. The advantages of European clothes include the following:
- professional approach to the execution of each model;
- quality of products;
- following fashion trends;
- wide choice of colors and styles;
- high-quality fittings, decor;
- the opportunity to purchase both classic models and ultra-modern wardrobe items;
- flexible system of discounts, loyal discount;
- Elite global brands periodically hold mass sales, during which exclusive items are offered at discounts of up to 90%;
- Most European manufacturers offer not only clothes, but also shoes and accessories. This means that if you wish, you can buy your entire wardrobe from one manufacturer.
Buying European branded clothing demonstrates status and position in society. No one will be surprised if the head of the company arrives to a meeting in an Armani suit.
By choosing branded clothes from European manufacturers, you develop a sense of style. Having bought at least a couple of good things, you will no longer want to dress in cheap Chinese consumer goods of disgusting quality. Respectable, successful people prefer European style and quality of the chosen clothes.
If you buy branded clothes from European manufacturers, it does not mean that you will necessarily have to spend a large amount. Many brands offer a wide selection of quality items at affordable prices, such as:
- Zara;
- H&M;
- M&S;
- Mango;
- River Island.
Negative aspects of European clothing:
- if you choose luxury European brands, such collections are expensive. Even during the discount season, not every buyer will afford a branded item from a world-famous couturier;
- in Russia, European mid-priced items will still cost an order of magnitude more than in European countries. If you don't have the opportunity to shop abroad, you'll have to overpay for quality;
- there is a risk of buying a fake of a world brand. Today, fakes are sold everywhere, so it is better to study the information on how to distinguish a copy from an original.
Popular brands
There is a long list of world-famous European brands. They are divided into two main groups:
- luxury expensive fashion houses;
- mass media brands whose target audience is people with average incomes.
The first group includes brands that have existed for several decades, during which they have won the love and respect of numerous customers. They do not simply represent a collection of clothes, this is a whole philosophy in the world of fashion. People who buy clothes from famous couturiers choose quality, style, luxury. The most famous brands in Europe:
- Louis Vuitton - connoisseurs of chic accessories and stylish things choose this brand. Many know it for accessories, bags, suitcases, but the brand's collections also feature evening and casual outfits;
- Prada - clothes, shoes, accessories of this brand are associated with the world of wealth and luxury. Each Prada collection is distinguished by refined sophistication and represents chic and exclusivity;
- Chanel - the founder of the brand Coco Chanel is known as the founder of a new trend in women's fashion. She taught women to wear trousers, and the little black dress became a must-have item in every girl's wardrobe;
- Christian Dior — the brand was founded in 1946, and every year it improved its collections. Today the brand produces not only clothes, shoes, but also accessories, cosmetics, eau de toilette, perfumes. The products surprise with their laconicism, sophistication and originality;
- Dolce & Gabbana is a young Italian brand of clothing and accessories, founded by two designers from Italy. In a relatively short period of time, D&G has gained enormous popularity due to the quality of its products, recognizable style and constant new items in its collections;
- Versace is a favorite brand of show business and movie stars. Versace collections surprise with luxury, sexuality and sophistication. Clothes for women and men who prefer the European style of clothing from Versace can be seen in photos in every glossy magazine;
- Armani - the brand was created in the 70s of the last century. Every year there are more and more fans of Armani, because the brand specializes in casual clothing. Armani has also been releasing youth collections for quite a long time, so young people from all over the world prefer the clothes of this brand for their comfort and style.
Those who cannot dress in luxury boutiques of European brands are invited to pay attention to brands in the mid-price segment. The target audience is considered to be women, who, as is known, are always demanding when choosing a new wardrobe. Women's clothing from Europe attracts with its quality and style.
Popular European brands specializing in branded women's clothing:
- Anna Sui;
- Kira Plastinina;
- Gloria Jean;
- Oodji;
- Victoria's Secret;
- Mango;
- Colin's;
- Zara;
- H&M;
- M&S.
In the boutiques of these brands you can find many interesting and stylish things at reasonable prices. Each brand tries to create new collections taking into account the latest fashion trends, as well as the preferences of modern women.
Children's fashion is also not standing still. Parents want their children to look stylish in quality clothes. Caring moms and dads should pay attention to such brands:
- Mothercare;
- Next;
- H&M;
- Zara Baby;
- Reima;
- Kuoma.
Children's clothing from Europe is distinguished by its quality, wide assortment, and diverse choice for any age.
Where to buy
It is fashionable now to go on shopping trips to Europe, trying to get discounts and sales. If you are lucky, you will be able to fill your wardrobe with branded items for relatively little money. Where to go for new clothes:
- Italy — the discount season in this country begins in early July. Tourists, as a rule, combine visiting cultural attractions with shopping. You should start with Rome, gradually moving to Florence, Milan, Verona. It is better to go to Italy, first of all, for things from the collections of famous designers. Only here can you buy exclusive wardrobe items at good prices. In addition, Italy offers a wide selection of high-quality leather goods and shoes;
- Spain — in summer, discounts in Spain start on June 1, in winter – on January 10. Summer holidays by the sea can be combined with shopping. Here it is better to buy things from collections of relatively inexpensive brands, since famous brands in Spain are offered at inflated prices;
- France — French women are considered to be trendsetters, so millions of tourists visit France every year not only to admire the Eiffel Tower and visit the Louvre. From the beginning of July to the end of August, hot sales are held in France. Haute couture items can be purchased with discounts of up to 80%. When going shopping in France, you should decide what exactly you want to buy. This will determine where you should go: Nice, Marseille, Avignon, Ventimiglia;
- Germany — this country has long attracted shopping lovers with its chic shopping centers and boutiques. It is here that you can find excellent quality items at low prices. The most active sales begin at the end of January and take place in Berlin. Luxury clothing at a reduced price is usually sold in outlets.
European clothing brands have won the respect and admiration of millions of fans, and continue to surprise their admirers with new interesting collections. The choice of clothes, shoes, accessories is so huge that the most important thing for each person is to determine their style and preferences, and only then look for a suitable brand.
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