The quality of food products from Belarus has been appreciated by many residents of the former CIS. However, the country is famous not only for its delicious cheeses, but also for its excellent textile and knitwear products. In recent decades, Belarusian clothing has become a worthy alternative to European fashion brands.
History of the costume
Clothes are a reflection of the culture and traditions of the country. A distinctive feature of Belarusian clothes is the carefully crafted ornament. In the old days, they decorated sleeves, collars, aprons, and headdresses. The main color scheme is white and red:
- White – associated with purity, light, sincerity, openness;
- Red – symbolizes the sun, passion, life. The fusion of these colors brings happiness, well-being, success in all life endeavors.
Belarusian national clothing was created exclusively from natural fabrics: hemp, wool and, of course, flax. Both coarse sacks and the finest snow-white shirts were sewn from it. And while foreign clothing was available to nobles, peasants were forced to weave fabrics themselves. They learned the art of complex weaving. They dyed fabrics with natural materials: bark, tree buds, berries, herbs. Each region had its own traditions of dyeing fabrics.
The national clothing of Belarusians was distinguished by the stability of traditions. Despite the fact that it absorbed the fashion trends of different times, many elements retained archaic features, for example, original ornamentation, striped decor.
Belarusian folk clothing for women is a long white linen shirt, a full-length skirt, an apron, and sometimes the costume is complemented by a sleeveless jacket and a belt. Before marriage, every girl would embroider clothes for herself and her future husband’s family, thus demonstrating her skill and ability to be a thrifty housewife.
The most formal attire in Belarus was worn before the birth of the first child. On holidays, they dressed in garsets – elegant sleeveless jackets or vests. Garsets were the brightest part of the costume, they were richly decorated with embroidery, braid, lace, and flounces.
Belarusian flax deserves special attention. Traditionally, tablecloths, bed linen, underwear, clothes, curtains, rugs, and towels were made from it. They were decorated with embroidery, and the patterns on the towels had a sacred meaning. Thanks to the skill of the needlewomen, linen products turned into real works of art. They were carefully stored and passed down from generation to generation.
Features of modern products
The production of any clothing begins with design. Leading Belarusian enterprises have their own designers, and clothing is manufactured in small batches. New models are created for each season, taking into account modern trends. Clothing from Belarus has many advantages. Let's list the main ones:
- Durability – a jumper or dress will last for many years without losing its original shape and color after many washes;
- Natural fabrics – linen, wool, cotton, sometimes a small percentage of synthetic fibers is added to them so that the product does not lose its attractive appearance;
- Reasonable price;
- The clothes of Belarusian designers take into account the body type of Slavic women, which ensures an ideal fit;
- High quality tailoring;
- Following world fashion trends;
- A wide range of products for different seasons;
- Wide range of sizes.
People with a dense physique face difficulties when choosing clothes. The goods that are sold in stores are either small in size or have an unattractive old-fashioned look. Belarusian designers have tried to make a plump woman look stylish and modern at any time of the year. Separately, it is worth mentioning the famous for its quality knitwear, which is produced up to size 70. A young girl and a mature woman can choose an outfit for work, a special occasion, walks, leisure, sports. These are dresses, sundresses, blouses, outerwear, tracksuits, pullovers, trousers, shorts.
Designer models fit perfectly on the Slavic figure, and their decor is distinguished by its originality. Stylistic solutions often include a combination of several materials, the use of different color schemes and unexpected fittings.
Fittings and accessories
Belarusian designer clothes are usually decorated with European fittings. This creates the impression of an expensive outfit, it is difficult to distinguish it from the products of leading fashion brands. Plastic and metal buttons, zippers, buckles, hooks are traditionally used to fasten parts and as fasteners. Today, carefully crafted accessories perform a decorative function. With their help, a complete image is created.
Brooches are especially popular as jewelry. In the past, such an accessory was worn by older women yearning for the fashion of the past. Today, brooches are used by progressive fashionistas, they are worn on the chest, straps, belts, headdresses, scarves. Brooches made of fabric - satin, velvet, lace - will be a charming decoration for dresses and elegant suits. They are decorated with beads, beads, stones. On knitwear, you can find leather, knitted, woolen brooches, decorated with stones, buttons.
Today they even talk about the Belarusian style of clothing, which echoes ethnic and boho. In ancient times, the country's craftswomen used manual methods of decoration - embroidery, trimming with ribbons, braid, braid. Designers have tried to preserve the traditions, so they use these elements in clothing. The main color of the Belarusian style is white. Bright, juicy colors - red, blue, green look especially advantageous against a light background and resemble the shades of the fields and forests of Belarus.
The peculiarity of the Belarusian style is the use of natural materials (cotton, linen, cambric). Moreover, the texture of the fabric should show a clear weave. The clothes have a free cut that does not restrict movement, smooth lines.
Review of the best manufacturers
The idea that high-quality clothing is produced exclusively abroad is long outdated. Belarusian brands have long conquered the world fashion Olympus. Let's consider the most famous clothing brands.
Burvin
Burvin designers reject uniformity of styles. For each season, they delight fans with a new collection with colorful colors and extraordinary solutions. They skillfully combine different styles, for example, retro and modern. The emphasis is on excellent fit and quality of the product. The brand is chosen by women who do not think about the opinions of others, but enjoy their own appearance. Fashionable clothes from Belarus by the Burvin brand embody the best feminine traits: romanticism, flirtatiousness, elegance. Collections are updated three times a year.
Lakbi
It can be difficult for an inexperienced consumer to determine where these models come from; they are often confused with French designer products. Branded clothing from Lakbi is chic, outrageous, sexual, original solutions, style and quality. This applies to any model, both a dress and a strict office outfit. Models are updated 4 times a year. The Lakbi New Year's collection is presented with bright colors, a bold combination of colors, chic fabrics combined with a minimalist cut.
Nelva
The brand has been on the market for over 19 years. Specializes in classic outfits. Women will be able to find a suitable suit for work and a special occasion. The main mission of the Nelva brand is to create clothes for a successful lady. Impressive quality of products, versatility of appearance, self-realization are the main ideas of the trading house. Nelva presents 200 new Belarusian clothes every season. The brand has more than 100 stores, including in Russia.
Devita
The brand specializes in 2 areas:
- Sportswear;
- Elegant business attire.
Devita produces outfits for women of any build, slim and plump ladies. Textiles from foreign manufacturers are used for sewing.
Panda
The company has been producing women's clothing since 2000, using high-quality fabrics from Indonesia, Poland, Turkey and local manufacturers. This is traditional clothing, distinguished by its special elegance and perfect fit. Many parents have appreciated the convenience and reasonable prices of Belarusian clothing for children of the Panda Kids brand. In addition to everyday and dressy models, the brand produces school uniforms. Panda also offers knitwear designed for any body type.
Achosa
The production of outfits by the company "Achosa" has been established since 1997. The philosophy of the brand is a creative approach, proven technology. The clothes are intended for confident women who value conciseness, nobility, and lead an active life. Here you will not find unreasonable extravagance, ridiculous details. The clothes are cut impeccably, hide some figure flaws. Collections for summer-spring, autumn-winter are made twice a year.
Many companies, in addition to children's and women's clothing, develop models for men. Let's list the most famous brands.
Westerly
Men's clothing from Belarus from Westerly is produced in casual style, combines fashion trends and practicality. The company offers textile, knitted and crocheted models mainly from natural fabrics. Comfort, style, functionality are the main directions of the brand. Models are produced in small batches, regularly updated.
T&A
A young company specializing in the production of knitwear for men. The range includes sweatshirts, hoodies, and polo shirts. T&A designers take a creative approach to creating models, trying to add a twist to each of them.
Polesie
The company produces knitwear, including for men. The Polesie brand has gained recognition due to its moderate pricing policy and current fashion trends. It produces jumpers, sweaters, and vests made from its own raw materials.
Lubawa
High-quality environmentally friendly materials, excellent European fittings, interesting details made the brand popular. They are also manufacturers of children's clothing, in the catalog you can find models for children of any age.
Good parents want to give their child the best, the most beautiful and the best quality. Children's clothing from Belarus is also famous for its hypoallergenic properties, as it is sewn from natural materials. Dresses, jumpers, T-shirts, pants have high hygroscopicity, wear resistance, perfectly absorb moisture, do not require complex care. The most famous manufacturer is considered to be the trading house "Marusya", its trademark is a cheerful horse. Under the brand, clothes for newborns, preschoolers and schoolchildren are produced. The models are created by joint efforts of Italian and Belarusian designers.











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