A large number of different clothes allows people to get confused in the choice. In order to look stylish and unique, you can use a service that helps you stand out from the crowd. Such a service is the application of a logo on clothes, which can be done in various ways. The procedure is relevant for various companies and firms, as well as organizations that want to provide staff with personalized clothing items.
Application methods
Depending on the purpose of the clothing where the logo will be applied, the method of its imposition is selected. For example, if the item will be used rarely, for short-term events, you can choose a less expensive option. If the clothing is supposed to be used daily, it is better to give preference to high-quality work.
Machine (computer)
The main advantage of the computer method is its presentability. After the work is completed, the item acquires a completely different appearance - it becomes voluminous, and is also resistant to sunlight. The procedure is as follows:
- the place where the logo will be applied is selected;
- the clothes in this area are secured with a hoop;
- a specialized device embroiders a logo in a short period of time. The inscription or drawing itself is first entered into the program;
- This method is used to produce individual logos in the form of patches or Velcro.
The method is environmentally friendly, clothes with the logo are breathable, look beautiful and expensive. The disadvantages include the high cost of the process, as well as the possibility of carrying it out only on clothes that can actually be fixed in the hoop.
Flexo printing
The essence of the method is the use of a special flex film. The method has proven itself as an excellent way to apply not only company logos to clothing, but also photographs, pictures and even drawings. The method is only suitable for fabric that can withstand temperatures of 170 degrees.
The main advantage of flexo printing is the ability to apply to fabric with any structure.
The process takes place in several stages:
- development of a layout and logo design: the further printing depends on the first stage of the procedure, because all errors and mistakes will be visible;
- working with film: the resulting inscription is cut out using a plotter, and small details are cut out by hand.
- At this stage, a well-heated press is used, which is placed on the film fixed to the fabric.
After the fabric has cooled, the film is removed, resulting in a beautiful, clear logo in bright colours.
Thermal transfer printing
The use of this method is considered to be in demand in the field of advertising, workwear and logo application on T-shirts. The procedure is remotely similar to the previous option, but in addition to the film, a special glue is also used, which is active at certain temperatures. The pros and cons of the service will help you better understand the procedure.
| Advantages | Flaws |
| Use of both bright and pastel colors | Clothes in the future cannot be machine washed or ironed. |
| Resistance to fading | The logo blocks breathability |
| Low cost | Color rendering may be impaired. |
| Possibility of printing small parts | The cost is determined by the number of colors selected |
In addition, a velvety texture may appear on the surface of the finished product, which not everyone likes.
Sublimation
Sublimation printing is another way of applying a logo to clothing using high temperatures. The peculiarity of the technology is that the procedure can only be performed with synthetic fabrics. Synthetics can withstand temperatures up to 210 degrees, which is used during application.
If you apply a logo using sublimation on blended fabrics, the brightness is slightly lost.
This type of printing is resistant to ultraviolet radiation and is also resistant to washing with water. Clothing with a logo can be machine washed and ironed. The procedure is as follows:
- the image is applied to paper;
- the fabric is placed on the paper and heated under a press;
- During the heating process, the paint evaporates and its vapors settle on the textile.
In practice, sublimation is used for printing on white clothing made of 100% polyester. The main advantage of the work is that its cost does not change with an increase in area.
Screen printing (silkscreen)
Another popular printing method today is silk-screen printing. Special paints and stencils are used for the work. If you need to get several shades, then each of them needs its own stencil. The textile is fixed in a wooden frame, after which the paint with the stencil is applied.
The main advantages are:
- brightness – the output is rich shades, clothing with a logo looks presentable;
- presence of effects – if desired, you can add glitter, fuzziness and other logo structures;
- versatility – can be used in large and small areas;
- availability – the service does not have a high cost.
The special feature is that it is prohibited to wash and iron the product at temperatures above 30 degrees. One of the disadvantages is the impossibility of applying small details.Of all the above printing options, each case has its own option. Having considered all the pros and cons, you can make the right choice yourself.
What can be done at home
If you don't want to go to a specialized logo printing salon, you can transfer the inscription or design onto fabric at home yourself. To do this, you need the following:
- inkjet printer, sublimation printer paper, thoughtful logo;
- when printing a logo, pay attention to its mirrored position;
- Place the textile item on the ironing board, apply the printed inscription to it and iron it with an iron heated to 180 degrees for 5 minutes.
After the product has cooled, carefully remove the paper, leaving a beautiful original image with a logo.
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